Always committed to providing the best, Al Salem Carpets have developed an innovative showroom design with distinctive components geared to creating an enjoyable in-store experience for all and this concept names “Merinos”. This Showroom system allows flexible and innovative use of the sales area, providing an eye catching yet practical solution to shop layout and merchandise presentation.


In 2004, under the brand name "Merinos" we consolidated our position as a pioneering marketer in carpet etailing and secured an exclusive endorsement deal with renowned film personality Mr. Hussein Fahmi. Our selection of Mr. Fahmi as our ambassador is reflective of the brand values of quality and versatility that are synonymous with the Merinos trademark.

The Merinos showroom is designed to stimulate the customer's imagination and ease the selection process. The design is vibrant yet easy on the eye and complimented by information aids such as posters and leather bound sales books. Central to the Merinos Studio concept is the consultation area, a relaxed place where customers can enjoy the selection process in a stay-a-while ambience with all the necessary product and information close to hand.